VACANCY: SSE Airtricity League Marketing Executive

The successful candidate will work closely with other internal departments ensuring brand, communication and marketing are in line with the FAI Strategy 2016 – 2020 and are linked with the SSE Airtricity League Strategy. You will report directly to the Competitions Director whilst working closely with the Communications Team and Marketing Team ensuring consistency in approach.

The main objectives of this role:

• Strong stakeholder management with SSE Airtricity Clubs and their marketing point of contact.
• Deliver a marketing strategy and implementation plan specifically for the SSE Airtricity League that is in line with the League’s Strategy and objectives and the FAI’s Strategy 2016 - 2020 whilst working

  closely with all key stakeholders.

• Marketing point of contact for the 20 Clubs around the country in relation to FAI marketing project

  initiative(s), sharing knowledge, experience whilst supporting them to achieve their marketing

  strategy and to deliver this at Club level.

• Support all Clubs in the design and delivery stages of their marketing plan that increases brand

  awareness and attendance figures at matches with a focus on greater community links. Provide

  guidance, advice and recommendations on current model.

• Further develop the SSE Airtricity League brand through dedicated marketing activities and

  providing structure.

• Develop metrics and key performance indicators (KPIs) in order to provide regular reports to the

  League Director and National League Executive Committee.

  Key Responsibilities/Objectives:

  • Responsible for the delivery of the overall marketing plan for SSE Airtricity League including digital and PR.
  • Act as the main point of contact for all SSE Airtricity League club marketing personnel including organising and presenting to 3/4 SSE Airtricity League marketing meetings each season.
  • Audit current practices at Club level and advise on gaps, solutions and propose recommendation(s).
  • Responsible for ensuring all SSE Airtricity League Clubs have a marketing plan in place each year that is approved by the Association and is in line with both Strategies.

FOOTBALL ASSOCIATION OF IRELAND

SSE Airtricity League Marketing Executive Job Description

• Increase SSE Airtricity digital activities in collaboration with the Communications Department and the Marketing Team across all major social media platforms including website management.
• Implement marketing initiatives e.g. market research, ticket promotions and digital marketing campaigns.
• Achieve KPIs in areas of attendance and brand at all SSE Airtricity League games.
• Responsible for the creation and delivery of all SSE Airtricity League creative assets to clubs.
• Responsible for ensuring all SSE Airtricity League Clubs achieve their marketing

  commitments, KPI’s and overall objectives.

• Responsible for the SSE Airtricity League Clubs community programmes delivery and KPIs.

  THE PERSON: The successful candidate will have the following:

  Experience

• 3-5 year’s professional experience of working in a similar position in marketing preferably in a sports environment.
• 2-3 year’s people management experience, an advantage.
• Experience in dealing with Senior Management, Director to CEO level.
• Proven track record of delivering high profile, innovative marketing campaigns that have delivered

  results and achieved business objectives.

• Experience in Marketing/Brand/PR and promotion of events.
• Experience with digital marketing/solid analytics and analysis.
• Experience in developing, managing and executing integrated marketing strategies and tactical

  plans.

• Experience in project management and delivery of KPIs.

  Education

  • Third Level Degree preferred in Marketing, Business, Sports Management or equivalent.
  • A recognised Project Management qualification an advantage.

    Abilities, skills and knowledge

    • Strong in Strategy design, development and delivery.
    • Solid understanding of Club and League Structures at a National Level – SSE Airtricity.
    • Resilient with the ability to manage and influence key stakeholders.
    • Energetic personality – driven to achieve results, solution focused and delivering

      consistently.

    • Excellent administrative and organisational skills with the ability to prioritise and to manage

      and meet deadlines.

    • Strong interpersonal skills with ability to establish relationships both internally and

      externally at all levels.

FOOTBALL ASSOCIATION OF IRELAND

SSE Airtricity League Marketing Executive Job Description

• Ability to interact with sensitivity, efficiency and professionalism with different stakeholders.
• Expert in the marketing field, innovative and solution-oriented.
• Creative, innovative, proactive and pragmatic.
• Competent Intermediate to Advanced Level with Microsoft Office Package in particular

  Word, Excel, PowerPoint and Outlook.

• Excellent communication skills both verbal and written.
• Strong and credible presentation skills, both in the preparation of user-friendly, convincing

  and contextualised presentations and in their presentation delivery. 

Location: FAI HQ, Abbotstown, Dublin 15

Direct Reporting Line To: Competitions Director

Commencement Date: ASAP

Salary: Up to €40,000 dependent on Experience & Qualifications Fixed Term Contract – initial 12 month contract

Duration: Fixed Term Contract Contract - initial 12 month contract 
Process of application is via the careers page on the FAI website at www.fai.ie/careers

Closing date for receipt of applications is 5pm on Friday 6th January 2017. Candidates that are shortlisted for interview will be expected to be available week of 9th January 2017, exact date to be confirmed.

The Football Association of Ireland is an equal opportunities employer.