The innovative sponsorship will come as excellent news to the Republic of Ireland players who were a key part of how the partnership came about. It began when Fulfil heard that some of the senior men's players loved the bars and the partnership went from there.
Fulfil bars are the perfect fit for the player's active lifestyle with low sugar, high protein and the RDA of 9 vitamins, all while tasting like a delicious treat.
Fulfil co-founders Niall McGrath and Tom Gannon are passionate about Irish football, both of whom play and coach junior teams, and wanted to use this sponsorship to make a real difference. Through the partnership, Fulfil will give back to the football community by investing in a passing skills machine, which has been used by teams like Barcelona, Liverpool and Manchester United.
Ireland international players will use the machine for commercial activities, while the FAI will loan it out to clubs nationwide. It will also be used on match days at the Aviva Stadium to highlight the exciting sponsorship and it will feature on social media with exclusive videos being released on SportsJoe.ie of players and Irish celebrities going head to head in the Fulfil ring.
Alongside this, Fulfil branding will appear on perimeter advertising at men's senior home internationals, the sponsorship will provide the brand with access to players for promotional content and the FAI logo will also appear on Fulfil's packaging and promotional material.
FAI CEO John Delaney welcomed the agreement by saying: "I am delighted to welcome Fulfil as the official snack of the Football Association of Ireland. It's a great product from a fantastic Irish company, which is steeped in Grassroots football.
"Niall and Tom know the game from its growth in the community right up to the international scene, which makes them perfect partners for the FAI."
Speaking about the sponsorship, Fulfil co-founders, Niall McGrath and Tom Gannon, commented: "This is a landmark day for the team at Fulfil. As passionate football fans, we are very proud to become the official snack partner of the FAI.
"We are stunned at what Fulfil has accomplished to date, the brand has completely exceeded our expectations in what has been a phenomenal first year in business. We are excited to build on this success in 2017 and shine a spotlight on Irish football over the course of the next three years."
To hear more about Fulfil and today's sponsorship announcement, visit Facebook and Instagram @Fulfil_nutrition and Twitter @Fulfil